Tag Archives: amazon

The Kindle evolves again

Image from Amazon.com

Update: Here’s an overview video of the new Kindle.

Amazon today unveiled the third generation of its Kindle ebook readers. The new devices, which will ship beginning August 27, will be smaller (21% reduction in size, while keeping the same size screen) and lighter (8.7 ounces) than the current generation of Kindles, with double the storage capacity, improved contrast and fonts, and built-in WiFi. Most importantly is the price point: $189, with a $139 WiFi-only model also being offered.

When Amazon first sold the Kindle, I roundly criticized it (here, here, and here; and then here for the second generation Kindles) as a good idea but lacking several deal-breaking features that should have been obvious, and would have been inexpensive, to include. I also thought the price point — which at the time was in the $359 range! — was way too high. I don’t think Jeff Bezos has been reading this blog, but I must applaud Amazon for addressing most of the issues I’ve brought up.

It took them long enough, but clearly the rapidly-expanding competition in the ebook reader market — not least of which is the iPad — has forced Amazon to make a better mousetrap. We now have native PDF support; WiFi in addition to WhisperNet; a better user interface and sturdier physical design; integration of social networking tools; and a reasonable price tag. The only thing they haven’t done that I first wished they had is made the screen touch-sensitive and in color, but after using the Kindle app on my iPhone and other ebook readers, I’m inclined to think that this isn’t such a big deal after all.

Additionally, Amazon has employed a pretty smart marketing strategy, which is to focus on the content rather than the hardware. If I own a Kindle, buy a bunch of books with it, and then decide I don’t like the Kindle any more or if the Kindle breaks, I’m not screwed — just use the iPhone or Mac Kindle app. For that matter, I don’t have to own a Kindle device at all to read Kindle books. That gives readers more freedom (which is good) and it’s also probably what allows them to drop the price on their hardware so much — more people are buying Kindle books without the Kindle reader, so the demand for the device is lower.

The one thing that seems curious in this announcement is that I would have expected Amazon to go full-throttle into the academic textbook market. Colleges and universities are beginning to adopt the iPad as the hardware platform of choice, and the lower price of the Kindle, availability of prominent textbooks (like Stewart’s Calculus) as Kindle editions, and the generally lower price of Kindle books over their print editions would seem to be big selling points. But there was no big announcement aimed at students and educational institutions to accompany the Kindle announcement itself. And the August 27 ship date is just a little too late for students entering the Fall semester. I wonder if Amazon believes they have a shot in that market; I happen to think they do, but they’ll have to get a move on if they want to compete with the iPad.

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The Amazon Kindle and anti-freedom technology

After writing my two recent posts about the Amazon Kindle, I began to notice that I was not only unimpressed but bothered, even angered, at certain elements of the Amazon Kindle. I don’t usually get ticked off at an electronic gadget I don’t own, so I had to think about what my problem was. After a while, I pinpointed the cause: It’s the way Kindle handle blog subscriptions. You can get blog content sent straight to the Kindle, but only the blogs that Amazon chooses to offer you, and only after paying a fee.  Most blog “subscriptions” on the kindle are $0.99/month. Cheap, negligible even, but still not free. And this strikes me as being simply wrong.

The power of technology consists in its capacity to be a liberating force in our lives. This goes all the way back to foundational technologies such as electricity, indoor plumbing, the automobile, and so on. The reason we include technology in our lives — the reason we keep buying new technologies — is not so that we can own a device. We own the device because in some kind of sum-total way the technology makes us more free.

Take the iPod for instance. It does cost you something to own an iPod, apart from the cost of the device, namely that if you get your music from iTunes you had better be ready to own only iPods for the rest of your music-loving days, thanks to Apple’s DRM. But that opportunity cost is offset in numerous ways. The iPod and iTunes make me free to buy only the songs I want rather than the whole album, to try new music at low cost, to arrange music and play back music the way I want, to carry literally 20 years’ worth of collected music with me in a small, sleek, and incredibly well-designed package.

Or closer to home, consider computer algebra systems like Maple or Matlab. Of course it’s cool that these programs can do symbolic integration or calculate π  to the 100,000th decimal place. But what makes them powerful and not just cool is the way that they free mathematics students and researchers to concentrate on learning concepts and big ideas, or making observations and reasoned conjectures, rather than having to worry about whether our calculations are right all the time.

And so here comes the Kindle, and from the get-go it starts locking me down in all these  different ways without giving me any truly freeing technological advantage in return. You can buy books straight from the device; but all the books you already own have to be re-bought and sent to the device. You can send your own text or Word documents for viewing on the Kindle, but only through email and only after paying a fee to do so. That’s your own content being put on your own device, and you’re being charged for it. And don’t get me started again on the lack of PDF support.

In this situation, the overwhelming message being sent is that Amazon is not interested in making a product that will revolutionize the way I conceive and consume books, but rather a product that will make them lots of money, to be made in turn on expenses both big and small and not all of them necessary or even warranted. This just isn’t the kind of technology that the world needs today.

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